BCG Matrix: Excel Template

BCG Matrix: Excel Template
BCG Matrix - Free Excel Tool


The BCG Matrix was developed by Bruce D. Henderson for the Boston Consulting Group (BCG) in 1970 to help companies analyze their business units, product lines or brands
It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas as strategy, product management, marketing or portfolio analysis.

Use Cases

Create transparency regarding the company’s business units, product portfolio or brand portfolio. Reduce complexity within our strategic analysis and discussions.

Apply the BCG Matrix to evaluate strategic directions based on current portfolio structure, while balancing the investments needs between exploration in new business segments and exploitation of established segments.

The excel template is free and fully editable. It can be used for

  • business plan analysis
  • strategy assessments
  • Info teasers for acquisitions projects
  • M&A investor decks
  • Due Diligence analysis
  • corporate strategy presentations
  • workshops
  • university case studies

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