Simon Sinek‘s Golden Circle: PowerPoint Template
Simon Sinek‘s Golden Circle: Download FREE and editable template in PPT and Google Slides format.
The Golden Circle Model was developed by Simon Sinek, who famously says, "people don't buy what you do, they buy why you do it"
Simon Sinek's Golden Circle - Introduction
To understand WHY people do what they do, you need an approach that measures more than just what people do. The Golden Circle explains why people do what they do. It’s a framework for understanding the world and how we as human beings operate in it — as individuals and groups of individuals.
According to Sinek, most businesses are structured like a Golden Triangle - focusing their efforts on creating, marketing, and selling products - with little thought given to WHY consumers would want those products in the first place. The result is that business growth stalls after some time.
They have discovered the Golden Circle of Growth that only comes from understanding WHY customers buy from them instead of another fast food chain.
What is Simon Sinek's Golden Circle concept?
Most companies communicate wrong by starting with the "what" they do and later working their way to talk about "how" they do what they do and lastly "why".
But great companies - and nearly all inspiring leaders - communicate from the inside out, by starting with the "why?".
The first step in understanding the Golden Circle is to define your “WHY” - your tribe or driving purpose, which is the most important factor in making business decisions.
When you can explain your “WHY” in a way that resonates with your customers and employees, they will also become passionate about your products or services. The key is to communicate your “WHY” in a way that is authentic, meaningful, and consistent with your overall mission.
“People don’t buy what you do; they buy why you do it and what you do simply proves what you believe. People will do the things that prove what they believe.” Simon Sinek
After defining and being clear on the WHY?, continue with the HOW and the WHAT.
What are the three layers of Simon Sinek's Golden Circle concept?
Why? = The purpose (The core question)
- What is your cause? What is your motivation and belief?
How? = The process
- How do you do it? What is your competitive advantage and what makes you special
What? = The result
- What do you do? The What-Ring represents the products or services a company sells
What is the science behind Simon Sinek's Golden Circle model?
The science behind the Golden Circle is that human beings respond best when messages communicate with the limbic system in the brain that controls emotions and memory.
