SWOT Analysis: Free PowerPoint Template

SWOT Analysis: Free PowerPoint Template

This PowerPoint slide deck contains five different layouts to complete a SWOT analysis.


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SWOT is an strategy tool and instrument introduced by Harvard Business School in the 1950s to apply on their famous case studies.

Want to get a clear picture of where your business stands?

The SWOT analysis is a convenient way to break down what you're good at (strengths), where you could improve (weaknesses), what opportunities are out there, and what might cause problems (threats).

We've got five different ways to present this, and they all help you determine your market position and stay competitive. I've seen this work really well with clients—they love how straightforward it is. It's a great first step before diving deeper into strategy.

People use these presentations all over the place:

  • When they're putting together business plans
  • Looking at their overall strategy
  • Giving potential buyers a quick overview
  • Pitching to investors
  • Doing their homework before big deals
  • Planning company strategy
  • Running team workshops
  • Teaching business students

The best part is that it's super flexible — you can adapt it to almost any business situation.

Pro Tips & Common Pitfalls

  • "Don't just list obvious things - dig deeper. Instead of 'good location' as a strength, specify 'located in a high-foot-traffic area with 70% of target demographic'"
  • "Be brutally honest about weaknesses - that's where the real growth opportunities hide"

Download the free PowerPoint Template (accessible after login)

Once you've downloaded the template, make it your own. The best SWOT analyses come from really digging into what makes your business unique - don't just stick to the basic format!

Free SWOT Analysis Template in Google Slides:

StrategyPunk_SWOT Analysis_Update.pptx
SWOT Analysis Find your competitive position www.strategypunk.com Strengths S W O T Weaknesses Opportunities Threats This is a placeholder. You simply add your own text here. This text is fully editable. This is a placeholder. You simply add your own text here. This text is fully editable. This i…

Free SWOT Analysis Template in PowerPoint format: