A strategic planning tool in PowerPoint format to develop the product and market growth strategy for your organization.
What is Ansoff Growth Matrix?
Ansoff Growth Matrix is a strategic planning tool to identify and analyze possible market and product growth options. The theoretical framework is named after Igor Ansoff, who developed the product-market strategy tool in 1957.
Ansoff Growth Matrix shows four growth alternatives to develop an organization in existing or new markets - with existing products or new products. Each option comes with different risk levels for an organization.
What are the 4 dimensions of the Ansoff Growth Matrix?
The target of the tool is to analyze and select the best option of one of the four Ansoff growth strategies:
- Market penetration (low risk profile)
- Market development (medium risk profile)
- Product development (medium risk profile)
- Diversification (high risk profile)
Why use Ansoff Growth Matrix?
The Ansoff matrix is used to determine strategic direction for any company: what new products or services to offer, where to promote them, and to whom.
This strategic decision is crucial to the success of any business, because the wrong decision will either fail completely or fail to reach its potential.
The Ansoff growth matrix helps you understand which products or services you should launch first, second, etc., based on their risk-adjusted profitability.
This is done by comparing the products or services along two dimensions: upside potential and risk analysis, downside risk and resource commitment analysis, product/service discrepancy analysis, product/service transition analysis, product/service sequencing analysis, product/service exploitation analysis, and product/service neglect analysis.
How to create Ansoff Matrix?
To create an Ansoff matrix, start by listing all the new products or services you’re considering. To do this, brainstorm topics, themes, or ideas related to your organization, products, and services. The topics could be different product categories, different types of customers, different distribution methods, different target geographic areas, and different types of partnerships.
Once you have a list of topics, think about the following questions: This information will help you to determine the relative attractiveness of each of the topics, and consequently, help you prioritize which ones to include in the Ansoff matrix.
Once you have a list of topics, you need to assign each one a relative profit potential and relative risk.
Ansoff Matrix Template Conclusion
The Ansoff growth matrix helps you decide which products or services you should launch first, second, etc., based on their risk-adjusted profitability.
This is done by comparing the products or services along two dimensions: upside potential and risk analysis, downside risk and resource commitment analysis.
Ansoff Growth Matrix Template
in PowerPoint and Google Slides format
Ansoff Growth Matrix PowerPoint Template
This PowerPoint template is a good starting point to conduct an Ansoff Growth Matrix with fully editable templates and several visualization option. All powerpoint slides can be put directly into action.
Just pick one of the 5 slides and enter your information. Select the best option for your organization based on your analysis.