Ansoff Growth Matrix: PowerPoint Template

This PowerPoint template is a good starting point to conduct an Ansoff Growth Matrix with fully editable templates and several visualization option. All powerpoint slides can be put directly into action.

Ansoff Growth Matrix: PowerPoint Template
Ansoff Growth Matrix PowerPoint Template

A PowerPoint strategic planning tool to develop your organization's product and market growth strategy.

What is the Ansoff Growth Matrix?

Ansoff Growth Matrix is a strategic planning tool that identifies and analyzes possible market and product growth options. The theoretical framework is named after Igor Ansoff, who developed the product-market strategy tool in 1957.

The Ansoff Growth Matrix shows four growth alternatives for developing an organization in existing or new markets with existing or new products. Each option comes with different risk levels for an organization.

Ansoff matrix template: what it is, and how to use it

What are the 4 dimensions of the Ansoff Growth Matrix?

The target of the tool is to analyze and select the best option of one of the four Ansoff growth strategies:

  • Market penetration (low-risk profile)
  • Market development (medium risk profile)
  • Product development (medium risk profile)
  • Diversification (high-risk profile)
Ansoff Matrix Free Online Template

Why use the Ansoff Growth Matrix?

The Ansoff matrix determines a company's strategic direction: what new products or services to offer, where to promote them, and to whom.

This strategic decision is crucial to the success of any business because the wrong decision will fail or fail to reach its potential.

The Ansoff growth matrix helps you understand which products or services you should launch first, second, etc., based on their risk-adjusted profitability.

This is done by comparing the products or services along two dimensions: upside potential and risk analysis, downside risk and resource commitment analysis, product/service discrepancy analysis, product/service transition analysis, product/service sequencing analysis, product/service exploitation analysis, and product/service neglect analysis.

How to create Ansoff Matrix?

To create an Ansoff matrix, list all the new products or services you’re considering. To do this, brainstorm topics, themes, or ideas related to your organization, products, and services. The issues could be different product categories, different types of customers, different distribution methods, distant target geographic areas, and different types of partnerships.

Once you have a list of topics, please consider the following questions: This information will help you figure out each case's relative attractiveness and prioritize which ones to include in the Ansoff matrix.

Once you have a list of topics, you need to assign each one a relative profit potential and relative risk.

The Ansoff Matrix in Practice

The Ansoff Matrix is a strategic planning tool that helps companies identify their product and market growth strategy. It provides a framework for analyzing a company's potential for growth by considering the relationship between its existing products and new markets.

Ansoff matrix can be helpful in different contexts, for example:

  1. A company that produces and sells organic food products may use the Ansoff matrix to identify growth opportunities. They may focus on market penetration by increasing sales to existing customers or market development by expanding to new geographical areas.
  2. A web development startup may use the Ansoff matrix to identify growth opportunities. It may focus on product development by offering new services such as mobile app development or diversify by providing consulting services.

It's important to note that each strategy carries a different level of risk, and the decision to pursue which method should be based on a company's resources, capabilities, and goals.

Ansoff Matrix Template Conclusion

The Ansoff growth matrix helps you decide which products or services to launch first, second, etc., based on their risk-adjusted profitability.

This is done by comparing the products or services along two dimensions: upside potential and risk analysis, downside risk, and resource commitment analysis.

Ansoff Growth Matrix Template

in PowerPoint and Google Slides format

Ansoff Growth Matrix PowerPoint Template

This PowerPoint template is a good starting point for conducting an Ansoff Growth Matrix. It has fully editable templates and several visualization options. All PowerPoint slides can be put directly into action.

You can enter your information on one of the five slides. Based on your analysis, you can choose the best option for your organization.

Ansoff Growth Matrix in Google Slides Format:

StrategyPunk_Ansoff Growth Matrix_v1.pptx
Ansoff Growth Matrix www.strategypunk.com Products Markets

Free Download Ansoff Growth Matrix (Google Slides)

Ansoff Growth Matrix in PowerPoint Format: