PEST / PESTLE Analysis: PowerPoint Template
PEST / PESTLE Analysis: PowerPoint Template

PEST is a simple framework to analyze the four macro-environmental factors political, economic, social and technological and how each can impact your business.




The four dimensions in this method are:
- Political: factors like education, infrastructure, health level and how the government and political environment intervenes in business
- Economic: factors like inflation, interest rates, economic growth and exchange rate and their effect on how the business can operate
- Social: factors like population and population growth, age distribution, culture and health consciousness which have a great impact on demand for company’s products and how the business can operate
- Technological: factors include R&D spendings, technology level, automation, all factors which have a great affect on the efficiency and production level of the business
Often, the PEST Analysis is extended by the factors Legal and Environmental: PESTLE (or PESTEL):
- Legal: factors include employment law, consumer protection law or discrimination law; this factors often have a great impact on the cost level and approval requirements
- Environmental: factors include geological aspects like climate, weather, climate change - all factors with great impact on how the company can operate and the cost level
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Free PEST / PESLTE Analysis Template in Google Slides:
StrategyPunk_PEST / PESTLE ANALYSIS.pptx
PEST Analysis www.strategypunk.com P POLITICAL E ECONOMIC S SOCIAL T TECHNOLOGICAL Political factors Political factors Political factors Political factors Political factors …. Social factors Social factors Social factors Social factors Social factors …. Economic factors Economic factors Economic ...