Strategic Analysis
Learn the core strategic analysis frameworks used in consulting: SWOT, PESTLE, Porter's Five Forces, Value Chain analysis. Free templates & examples included.
Master the frameworks that drive real strategic decisions.
Whether you're evaluating a new market, assessing competitive threats, or diagnosing internal capabilities, these five analysis tools form the foundation of rigorous strategic thinking.
I've used every one of them in consulting engagements and built this toolkit to help you apply them with confidence.
Explore the methodology, study the examples, and start analyzing like a strategist.
SWOT Analysis
The classic starting point for any strategic assessment.
SWOT helps you map internal strengths and weaknesses against external opportunities and threats, giving you a clear snapshot of where you stand and where to focus.
Below you find free PowerPoint template so you can run your own analysis in minutes, plus real company examples to see how it works in practice.
SWOT Analysis: Free PowerPoint Template
SWOT Analysis: PowerPoint Slidedeck
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You can find here 25+ real company examples to see how it works in practice.
Macro-Environment Analysis: PESTLE Analysis
Strategy doesn't happen in a vacuum.
PESTLE analysis scans the political, economic, social, technological, legal, and environmental forces shaping your operating context.
Use this framework to spot emerging risks, anticipate regulatory shifts, and identify tailwinds before your competitors do. Grab the free template and start mapping the landscape.
The Basics of a PEST / PESTLE Analysis: A Complete Guide (Plus FREE Template)
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You can find here 10+ real company examples to see how it works in practice.
Competitive Dynamics: Porter's Five Forces
Understanding your industry means understanding the forces that determine profitability.
Porter's Five Forces examines supplier power, buyer power, competitive rivalry, the threat of substitutes, and barriers to entry.
It's the framework I reach for when clients need to assess whether an industry is worth entering, or how to defend their position within it.
Michael E. Porter Five Forces: Free PowerPoint Template
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Unlocking Michael E. Porter's Five Forces: Your Free PowerPoint Template
You can find here 5+ real company examples to see how it works in practice.
Internal Capabilities: Value Chain Analysis
Competitive advantage comes from what you do differently - and better.
Porter's Value Chain breaks down your operations into primary and support activities, revealing where you create value and where you're leaking it.
Use this template to pinpoint the capabilities worth investing in and the processes ripe for improvement.
Michael E. Porter Value Chain Analysis: Free PowerPoint Template
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Competitor Benchmarking
Knowing your competitors isn't optional — it's foundational.
The Five-Pillar Benchmark Matrix lets you compare performance across the dimensions that matter most, exposing gaps in your positioning and opportunities to differentiate.
Download the template to see exactly where you stand relative to the competition.
The Five-Pillar Competitor Benchmark Matrix Template
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